We create innovative, award-winning work for a lively and diverse range of clients. Focusing more on ideas than channels, we have a passion for innovation, for pushing both creative and business boundaries, and most of all, for helping our clients genuinely transform their businesses.

A Beautiful Life Amazon

2015-08-13, TBA

Client: Amazon China

Location: Guangzhou

The Story

Amazon China’s annual experience showcase is a uniquely engaging event. Titled ‘A Beautiful Life’, the event offers a sensational and extremely sensory glimpse into the incredible world of Amazon China and their amazing products and delivery options.

TBA is privileged to provide a wide selection of services for the event, from ATL promotion to BTL event services, combining integrated marketing and consumer experiences to create a brand new experience for guests and attendees, demonstrating the depth and benefits of Total Brand Activation.

The event began with a speech from the President of Amazon China launching Amazon’s Haiwaigou business, a free-trade zone service model which sparked the imagination of the guests. This was fuelled by the description of Amazon China’s multiple high-speed delivery channels.

A Beautiful Life flashes out the character of Amazon China’s ‘cross-border strategy 2.0’, which now has 109 operation centres globally capable of reaching 185 countries and territories. Rapid and efficient delivery has always been Amazon’s strength and the event has successfully highlighted these aspects, underlining Amazon’s leading position in the industry.

TBA’s work at A Beautiful Life was another classic piece of work for Amazon China, our respected client and a global leading e-commerce brand.

The Reaction

As part of TBA's specialities to provide audiences with a new level of experience that excites the senses, we seamlessly combined integrated marketing and consumer experiences to optimise the benefits of Total Brand activation. The event won positive reviews from both client and attendees, which was a classic piece of work for Amazon.