In-person and virtual events are extensions of a consumer journey that gives a brand constant touchpoint with its audience. Find out how to reach a happy medium between the two formats and harness the strengths of both in a well-designed integrated event.
From 2021 to 2025, the global gamification market is expected to grow by nearly US$20 billion. Marketers should seize on the trend to create diverse and refreshing new audience experiences.
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