In an interview with M&C Asia, Pico’s Vincent Yap pointed out the importance of providing virtual events solutions to continue driving the meetings ecosystem amid the COVID-19 pandemic. However, live events will remain vital because of the irrepressible need for human interaction. Hybrid events are likely to evolve as 'the new normal' for the industry.
Events are going greener – but not for the sake of the environment alone. Consumer expectations of good corporate citizenship are an even more powerful driver; according to Nielsen, an overwhelming 81% of respondents from around the globe strongly believe that companies should help improve the environment.