TBA Creative Network

Consumers and brands have been waking up to the personalised, hyper-immersive experiences afforded by digital technology. The same tech has also delighted event organisers by offering enhanced opportunities to gather data and respond to audience demand for ‘purpose’ through multi-channel integration. Find out more with these five tips on how to make the most of digitalisation in event activations.

Let’s start the New Year with a look at the most exciting tech trends for event professionals in 2023. As one example, Pico’s use of AR technology to create personalised invitations – including bespoke video – to an HP Malaysia Virtual Partners event, where the level of personalisation goes beyond just listing attendees’ names on a screen.