TBA Creative Network

Many businesses rely on data to predict consumer behaviour and optimise their strategies – but for good predictions to be made, ‘good data’ must first be collected. In his Headline Finance column, Pico’s Chairman describes how immersive new technology like VR will yield more accurate data at lower cost – and lead to better results for businesses like retailers and event planners.

The Chairman explains how art events effectively seize the chance to attract tourists and draw attention from international media. Art and brands can also work together to attention-getting effect.