Debuting at the Coachella music festival in April, REGEN was an immersive 360-degree multisensory journey that attracted global attention. Let’s explore its origins, its development, and how its content and technology struck a chord with festivalgoers.
Mega-events are blazing a trail for brands looking to utilise cutting-edge technologies such as the metaverse, NFTs and mobile apps to extend events’ reach and boost audience enthusiasm.
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