TBA Creative Network

Having foreseen a digital future for the events industry, Pico has in the past five years pursued a digital transformation strategy, applying technology to enhance the experience and promotional effectiveness of events. More and more brands found the results impressive, and the pandemic further boosted demand for such services.

Even in the ‘post-vaccine world’, companies may need to adjust their strategies, marketing, messaging and communications to stay relevant and sustain their businesses for a period of ‘business not quite as usual. Read the full article to find out how marketers can win over target audiences with digital experiences and safe physical events when it's ‘business not quite as usual’.