Blockchain’s great potential for ensuring the integrity and security of data is also expected to open up new avenues for the events industry.
In his new Headline Finance column, Pico’s Chairman looks at how blockchain is already making an impact on events and exhibitions. As well as giving rise to a growing number of blockchain-themed events, the technology will affect many aspects of event organizers’ and planners’ work. For event professionals, it is time to prepare for another tech-driven change.
*The above is a summary of the original Chinese article. In case of dispute, the Chinese version shall be regarded as definitive.