Having foreseen a digital future for the events industry, Pico has in the past five years pursued a digital transformation strategy, applying technology to enhance the experience and promotional effectiveness of events. More and more brands found the results impressive, and the pandemic further boosted demand for such services. Pico’s experience and expertise helped clients respond effectively to the challenges of 2020. With China’s economy recovering and vaccinations underway globally, Pico is confident that the events business will rebound. The Greater China region will remain a key market of the Group’s global business. In future, Pico will continue to adopt new technologies and nurture talent for its ‘experience-led, digital-first’ transformation.