Inaugurated in 1990, Auto China - the Beijing International Automotive Exhibition - has grown to become one of the world's top auto shows. Held this year between 25 April and 4 May at the China International Exhibition Center, the 2016 event was the biggest and best yet.
A few statistics: Auto China 2016 occupied a colossal 220,000 sq. m. of space, or 22 hectares. Over 1,600 exhibitors from 14 countries and regions participated, showcasing 1,179 vehicles from more than 100 brands hailing from every corner of the world to a staggering total audience of 815,000 visitors. There were 112 new vehicles unveiled over the course of the show, including 79 from Chinese brands and 33 from international marques - making this a truly world-leading event.
Pico turned on the turbo for Auto China 2016, delivering a range of comprehensive services for a total of 18 brands.
For international giant LEXUS, we designed, built and project managed an exciting and challenging series of activations, spread over three booths that were located indoors and outdoors. The goal of our LEXUS activation was to show off the brand's outstanding and luxurious features from various angles and engage visitors on multiple levels. Through a moveable screen, cutting-edge lighting, audio and precision timing, we provided the perfect showcase for the international launch of the new LEXUS model IS, the Asian debut of the LEXUS LC500h, and the Chinese launch of the LEXUS LF-FC. Our work for LEXUS attracted numerous compliments from high level management from LEXUS, the media, dealers and visitors alike.
We also provided design and fabrication services for Toyota's massive 2,495 sq. m. stand. The stand included a VIP room, a HYBRID technology section, a stage and a generous exhibition showcase area. The booth's futuristic look was enhanced through decorative elements created with integrated circuits and the inner components of computer hardware, while the bold use of colour enhanced both the high-tech and high-quality elements of the brand. The Toyota booth's faced walls were building modeling with LED screens projecting 3D high-definition video, while Toyota's dual-engine technology display area was designed with square sharp and uneven luminosity wall to highlight the futuristic feel.
For Infiniti's 441 sq. m. presence at Auto China 2016, our design and build teams were tasked with improving the awareness and influence of Infiniti in the China market through a stunning, high-quality booth.
The up-and-coming brand Leopaard chose our team to provide design, fabrication and project management work for their 513 sq. m. stand. Their booth's complex structure and the LED screen installation work, which included interactive AR screen technology, made this project a challenge during the fabrication stage, but the results were undoubtedly worth it.
Our teams were also extremely busy delivering design, build and operations and project management services for SAIC Commercial Vehicles; design, build and project management services for Soueast; detailed design development and build services for Nissan; and detailed design development, build and operations management services for Brilliance and GAC Fiat Chrysler. We also provided fabrication services for DF Peugeot, Dongfeng, Mitsubishi, Jatco and LeEco; build and operations management services for Venucia; build and operations management services for Ferrari, and project management services for Volvo and Geely.
All in all, Auto China was a roaring success for everyone involved.