The 2014 Infiniti China 2nd Half Year Dealer Conference was held in Macau, the first time its dealer conference had been held outside of mainland China. Aiming to enhance dealer confidence, promote positive sales and good relations and provide in-depth communication about the company’s brand image goals, the conference involved 300 dealers, VIPs and management from Infiniti China.

Pico provided turnkey conference management services, including pre-event preparation, onsite setup and conference operation, and vendor resource sourcing, putting the entire conference together in record time. Our team also provided a unique service to the participants, creating a tour which allowed them to experience the sights and delights of Macau, including a special performance of the critically-acclaimed House of Dancing Water show.

While the event was packed full of business-critical moments, including award gala dinner, dealer conference, department workshops and regional conference; it also provided the participants with spare time to enjoy themselves, resulting in a distinctive and unforgettable event for all involved, highlighting Infiniti’s brand image as ‘the most emotional luxury auto brand’ in China.