The Chengdu Motor Show is one of the most influential auto shows in the country. This year, the 17th edition of this influential annual show was held in late August and early September.
Pico was selected by Lexus China to deliver experience design, project management, on-site operation, fabrication and set-up of their spacious 1,020 sq. m. booth at the show; and deliver dealer management, show performance and press conference launch services.
Positioning the Lexus brand with the theme ‘The Pursuit of Perfection’, our team highlighted the ground-breaking design, innovative technologies, outstanding performance and peerless quality which goes into every Lexus automobile. Through a hybrid display area, ‘G-book’ experience area and a glimpse into the new Lexus collection, the booth offered consumers an opportunity to become personally attached to the Lexus brand.
At the press conference, Lexus Vice-President Mr. Lang Li-xin launched the all-new RC F high performance coupe and introduced to the Chengdu market the concept vehicle RC F GT3, in front of a large crowd.
The success of the Lexus activation at this year’s Chengdu Motor Show illustrates how Pico continues to strengthen and deepen our relationship with this leading luxury car brand.