The largest real estate developer in China, Vanke has a broad portfolio of properties which stretches the length and breadth of the country. The company’s “Happiness” product line is a new generation of highly-functional and healthy-living residential products developed by the Vanke Group exclusively for modern cities. The new Vanke DreamWorks Experience Centre in Shenzhen showcases some of these properties as part of its new strategy of regional brand promotion. This new business model is a creative innovation by Vanke, designed to replace traditional real estate sales centres.
As the first Vanke project to combine exhibition, multimedia and set-up services, the complex is divided into a sales hall, landscape hall and several display areas, and spans an area of 3,000 sq. m.. Pico was engaged to provide overall planning, space design, experience design, multimedia, set-up and fabrication, video management and project management services for the 505 sq. m display area of the centre.
The delivery of the entire project took only two and a half months from the initial proposal to the completion of the implementation, requiring a great deal of passion and effort from our management and design teams, helping us develop integrated business with Vanke and cementing our strong reputation with this important client.