In a recent CIO Look cover story, Lawrence Chia, Chairman of Pico Group, highlighted the cultural, technological and strategic roots of Pico’s cutting-edge approach to delivering integrated brand experiences.
Chairman related how a culture of innovation and collaboration have driven the Group’s growth and success for more than 50 years. Today, using technologies such as VR/AR, AI and advanced data solutions, Pico’s industry-leading solutions are integral to its operations, and consistently deliver exceptionally impactful brand activations.
The Group’s approach is the preferred option of a lengthy list of global clients and high-profile events. A small selection of these includes the 25th Arabian Gulf Cup Opening Ceremony, COP 29, and US insurance giant State Farm. Technologies such as the AI-powered PowerONE Unified IT system and ExQ™ Experience Analytics tool enable Pico to measure audience engagement in great detail to optimise event ROI for clients.
As Chairman remarked, Pico’s embrace of innovation, creativity and flexibility has allowed it to not only survive, but thrive in the challenging business environment of today. Those essential qualities will also drive the Group to an even a larger market share in the future.
