With the ‘Embrace inspiration, Polestar 4 Me’ exhibition, Sweden’s EV marque Polestar drove its fans in Shanghai out of this world and across the cosmos. Held from 15 June to 15 July 2023, the exhibition engaged visitors in an immersive deep dive into the brand and its latest distinctively styled models. The brand also collaborated with artists to create an entertaining projection effect inside the venue. Pico was appointed to provide activation services for the project, including build and operation.