The Maserati Aftersales Dealer Convention was held in February 2023 at the Sheraton Xishuangbanna Hotel in Yunnan, uniting the Italian brand’s aftersales dealers from all over China. The convention highlighted Maserati’s prowess in innovation and sustainability whilst fostering closer relationships among dealers. The marque enlisted Pico to deliver comprehensive services for the event, from project planning to execution. Embracing the theme of Spring and Rain, the team designed and developed a photo zone, main conference stage and memorable gala dinner for the occasion.